GOAT has been a popular destination among sneaker enthusiasts worldwide since its foundation. The website offers a hassle-free and convenient online shopping experience, especially for rare and difficult-to-find sneakers, and has become a preferred source for acquiring highly desirable kicks. But is GOAT legit? It seems safe to buy shoes from the website.

About GOAT:

The number of options available for anyone searching for new sneakers can be overwhelming. Countless brands, styles, and price points make it difficult to know where to begin.

To help narrow down the choices, GOAT was founded by Eddy Lu and Daishin Sugano in July 2015. GOAT is the world’s largest online marketplace for buying and selling sneakers, apparel, and accessories. It offers primary and resale markets, providing shoppers with the best selection possible.

Whether you’re after the latest release from Nike or a rare pair of vintage Air Jordans, GOAT has got you covered. You’re sure to find the perfect pair of shoes on GOAT.

How Does GOAT Work?

The GOAT website is an online marketplace that connects buyers and sellers of high-end sneakers, apparel, and accessories. In addition to primary market items, the platform also offers a resale market, where buyers can browse the site and purchase items that are not available on the primary market directly from sellers.

When you find an item you’re interested in, you can contact the seller to ask questions or make an offer. Once you’ve agreed, you can purchase the item and ship it to your doorstep.

Please refer to our comprehensive guide here to learn more about reselling sneakers.

Is GOAT Legit?

GOAT is a trendy sneaker website featured in major publications like Forbes, Complex, and Highsnobiety. This trusted marketplace offers a wide range of sneakers, including rare and limited-edition shoes. To ensure the authenticity of the sneakers, GOAT also provides an authentication service.

So, is GOAT legit? GOAT is a legitimate website that offers a great selection of sneakers and a comprehensive authentication service.

How To Buy On GOAT

GOAT is an immense online marketplace where you can purchase and sell authentic sneakers. It boasts millions of listings from thousands of sellers, making it the ideal destination to find your next pair of kicks. If you’re new to GOAT, here’s a simple guide on how to buy items on the platform:

  • Create an account on GOAT.
  • First, visit the website and browse the available items to find what you’re interested in. 
  • Once you’ve found the shoes you want, you can choose between buying them new or used. 
  • If you’re in a hurry, you can also purchase a pre-verified pair, which will be shipped directly to you instead of from the seller to GOAT and then to you. 
  • Select your preferred options, complete the checkout process, and wait for your new shoes.

Is GOAT Legit For Sellers? How To Sell On GOAT

Are you looking to declutter your closet and earn extra cash? Look no further than GOAT! If you’re wondering how the shoe listing process works, don’t worry – it’s quick and easy. Here are the steps:

  1. Create an account.
  2. Take photos of the shoes you want to sell.
  3. Write a description of the shoes.
  4. Set a price.
  5. Post your listing and wait for interested buyers to contact you.
  6. Once the sale is complete, GOAT will release the funds to you.

Additionally, you can download the GOAT app to buy and sell shoes on the go.

How Does GOAT Authenticate Sneakers?

Nike is the most counterfeited footwear brand globally, and purchasing any Nike product online from unauthorized sellers can be risky. Fake pairs are often sold online, and sneakers can be pretty expensive. But is GOAT legit and a reliable seller of authentic sneakers?

GOAT has implemented a thorough authentication process to ensure that every pair of shoes sold is genuine. They even use AI machine learning to verify each listing and the shoes’ authenticity.

GOAT is committed to ensuring that they do not sell fake shoes, and they use a combination of different techniques to evaluate each pair of shoes to confirm their authenticity. They have a vast collection of sneakers, and they leverage this data to their advantage.

GOAT verifies the authenticity of each shoe by collecting multiple data points on specific features unique to each pair of shoes. This allows them to spot fake shoes quickly compared to genuine ones.

There are several features on every sneaker that they use to verify the authenticity of each shoe.

What Makes GOAT So Popular:

GOAT is a secure website for buying and selling sneakers. They offer many secure payment options, including PayPal, Apple Pay, and Google Pay. GOAT also provides a buyer protection policy to safeguard customers from fraud.

GOAT is a viral online marketplace for sneakers, with an impressive Trustpilot score of 4.3. Based on over 12,000 reviews, most shoppers have rated GOAT as “excellent”, with 78% of reviewers giving the sneaker online marketplace 4 or 5 stars. But what makes GOAT stand out?

The two main reasons reviewers adore the site are good customer service and a thorough authentication process to detect fakes. Many shoppers mention that they had a great experience with customer service when they needed to return an item or had a question about a purchase. Others rave about the thorough verification process, stating they feel secure purchasing on GOAT because they know the sneakers are genuine.

Overall, most customers are delighted with their shopping experience on GOAT. GOAT is worth checking out if you’re searching for a great place to buy sneakers online.

Should You Be Worried About GOAT Complaints?

GOAT has had its fair share of customer complaints like any other big company. One of the most common complaints is the slow shipping and delays. As a third-party marketplace, there is always a risk that the seller may ship the ordered items slowly, particularly with resale products.

Once a sale is confirmed, the seller ships the shoes to GOAT for verification before shipping them to the buyer. Domestic shipping takes ten business days, while international shipping takes longer. Business days refer to Monday through Friday when GOAT is open for business.

Buyers have also raised concerns about the high shipping costs, which depend on their location and whether they choose the “instant” next-day shipping option. Before making a purchase, buyers can check the shipping fees on the website to know how much they will be paying.

Another issue customers raise is the sale of fake shoes on the platform. However, GOAT has a thorough process to ensure that all the sneakers sold on their website are genuine.

In addition, there can be issues with items needing to be accurately represented in marketing photos or a design feature missing from the product description. GOAT has a helpful customer service team to assist with purchase-related problems.

Lastly, some customers have reported difficulties amending their orders after placing them. This includes ordering the wrong size or providing the wrong address.

What About the GOAT Return Policy?

It can be challenging to return items through GOAT, as you only have three days to request a return label. Additionally, some final sale items are not eligible for returns.

While GOAT does offer a full refund, the refund is in the form of GOAT credit. This means you will receive store credit, which may be better if you want your money back.

To return an item, it must be in the same condition as it was shipped, including the shoe box.

Overall, GOAT is a safe website for buying and selling sneakers. While there have been a few complaints from disappointed users, most reviewers have had a positive experience with the website.

GOAT Customer Service

GOAT has a dedicated customer service team available 24/7 to help you with any issues you may encounter while using their services. You can contact them via email or live chat on their website. Additionally, their website has a comprehensive FAQ section that might help you find the answers to your questions without contacting customer service.

According to reviews, GOAT’s customer service team is practical and helpful. Many buyers and sellers have praised the team’s quick response and assistance in addressing issues.

Best GOAT Alternatives

GOAT is a well-known platform if you’re interested in buying or selling sneakers. However, there are other websites that you can explore as well. Here are a few alternatives to GOAT that you should check out.


StockX is a marketplace where you can buy and sell sneakers, streetwear, NFTs, and electronics. They have a vast selection of shoes, including rare and limited-edition ones. All the sneakers sold on their website are thoroughly authenticated by their team of experts, so you can trust that you’re getting the real deal.

Flight Club

Flight Club is a sneaker consignment store with physical locations in New York, Los Angeles, and Miami. They also have an online store where you can buy and sell sneakers. They offer competitive prices for buyers and sellers, making it the perfect place to score a deal on that elusive pair of sneakers you’ve been searching for. Flight Club is mainly known for rare and limited-edition sneakers.


KicksCrew is a website that specializes in selling hard-to-find sneakers. They have a wide selection of sneakers, clothing, and accessories. If you’re looking for that limited-edition sneaker or want to stay up-to-date on the latest trends, KicksCrew is a great shop.

However, some customers have criticized KicksCrew’s return policy. They have complained that they didn’t have enough time to try on the shoes and decide if they wanted to keep them. Others have said that the 7-day return window needs to be narrower. Despite this, KicksCrew still offers good customer service and various products, making it a popular destination for sneaker enthusiasts.

Final Thoughts: Is GOAT Legit?

GOAT is a reliable and efficient platform for buying and selling sneakers. It is user-friendly and offers excellent deals. GOAT is worth your attention if you are a sneaker enthusiast searching for a trustworthy platform to buy or sell sneakers.