Imagine giving customers and employees an all-in-one reward card that seamlessly combines a gift, loyalty and payment card. One that allows you to reward them for their loyalty or encourage them to keep returning for more. 

One such example can be a digital prepaid Mastercard. Such virtual prepaid cards can be used for different purposes, as discussed in this blog:

Reward your customers and employees with a virtual prepaid card

An employer can give his employees small amounts each month on their regular paydays via the same system used by stores that offer digital gift cards or rewards points. The employees can spend these bonuses anytime they want; they don’t have access to them until after their boss has paid them.

Increase brand awareness

How can you use virtual prepaid cards to increase brand awareness? Use them in your retail stores. Being associated with a reliable name such as a digital prepaid Mastercard could be a step towards increasing brand awareness. 

Have a physical location set up at an event or festival and use it as your point of sale. You can also hold online competitions, with the winner getting a free purchase on the card.

How can you use virtual prepaid cards to increase brand loyalty?

You can gain loyalty by offering special discounts or rewards to loyal customers. For example, if someone spends $50 more than the last time they came into your store and says, ‘I am a member, they will receive 10% off their purchase.

Create new customer experiences

This is a great chance to create new customer experiences. If you offer a new service, product or incentive, personalisation can help you achieve your goals by providing customers with an individualised experience.

Improve efficiency

The power of personalisation can potentially deliver a host of benefits for your brand. You can expect reduced costs, better customer service, and improved retention rates for your business. 

How do you use a virtual prepaid card?

You can add money to your virtual prepaid card account as needed, then use it wherever Visa is accepted worldwide. To make purchases online or in-store, just enter the 16-digit number on the back of your card and follow the prompts. Mastercard is one of the most preferred payment options in Australia. 

You can also withdraw cash at ATMs with no or minimum fees charged by the operator (though third parties may charge fees). Your virtual prepaid card allows you to shop online from anywhere in the world, pay bills securely and conveniently using the app or website’s mobile site, transfer money between accounts and more!

Unlock the power of personalisation today

Personalisation is the key to success in any business, but it’s only effective if you have the right tools, data and technology. Having such a virtual prepaid card as a source of gift or bonus for your employees could be a definitive step towards encouraging personalisation. 


As you can see, there’s no limit to the power of personalisation in marketing today. A good business sees its customers as people, not just numbers; it seeks ways to make their lives easier and more enjoyable. 

That’s the exact approach personalisation takes, whether you’re addressing a single customer or an entire audience. By combining data with creativity and making your customers feel like they matter, we believe this trend is here to stayโ€”and that personalisation will continue growing over time.

Having a virtual prepaid card is a quick method of attaining this goal.